GJ Communications
  • AIRBUS

Expanding the Narrative in Latin America

A decade ago, Airbus, a global leader in the aerospace sector, established a strategic alliance with GJ Comunicaciones to manage its communication presence in Colombia. Recognizing the agency's impact and local expertise, this relationship evolved in 2024 into a regional mandate. Today, the GJ Comunicaciones team operates as an integral extension of Airbus's Communications department for Latin America and the Caribbean, managing the brand's reputation across multiple high-growth markets.

Objective

  • Integrated Alliance:
    Serve as an extension of Airbus Communications team for Latin America and the Caribbean in Colombia and other Latin American markets.

  • Market leadership
    Close the visibility and positioning gap between Airbus and its competitors in its three main divisions (Commercial Aviation, Helicopters, and Defense and Space) in Colombian and Latin American media.

  • Regional synergy:
    Harmonize messages in Latin American markets to ensure a “one voice” policy, while respecting local nuances.

Strategy

High-impact storytelling:
Generate and curate engaging content tailored to the specific interests of general news, regional aviation, business, and technology media.

Operational excellence
Provide comprehensive on-site logistical and communications support during the industry's most influential trade shows and events.

Strategic Media Consultancy
Cultivate and maintain deep relationships with Tier 1 regional media through exclusive initiatives, executive interviews, and targeted networking.

Success stories

Creative collaborations:
Executing high-impact initiatives, such as a Spotters competition in partnership with Iberia and Aeroermo, to energize the local aviation community.

Defense sector positioning:
Leadership in communication strategy and press relations for Expodefensa in Bogotá.

Reinforcing key initiatives:
Generation of media attention for key Airbus initiatives, such as the Safety Roadshow held in Ecuador

Media immersion
Specialized press trip management to Toulouse, providing journalists with key firsthand access to the heart of Airbus manufacturing and innovation.

GJ Communications