- AWS
AWS Summit Bogotá
On October 9, 2025, AWS Summit Bogotá was held. This annual event at Ágora positioned AWS as a leader in innovation, artificial intelligence, and the development of Colombia's technological ecosystem.
From PR, a strategy was designed that prioritized key messages on AI, generative AI, and AI Agents, the positioning of national and regional spokespeople, and engagement with media and opinion leaders. The management included actions before and during the Summit that allowed for the building of context, editorial depth, and sustained conversation:
- 1:1 interviews with key economic media outlets such as Portafolio and La República, which allowed us to address strategic topics such as cloud adoption, generative AI and agents, as well as the impact of initiatives like AWS Entrena Colombia and the Generative AI Accelerator on the local ecosystem.
- Editorial management focused on country impact, connecting technological narrative with economic development, talent, and entrepreneurship.
- Private dinner with opinion leaders, designed to strengthen relationships with technology and business journalists, foster high-level conversations, and position AWS as an accessible, trustworthy, and forward-thinking player for Colombia.
As a result, 25 journalists from 22 media outlets attended.
- 34 interviews conducted with AWS spokespeople and eight clients, amplifying the narrative from multiple perspectives.
- 37 posts in media outlets such as Caracol TV, Forbes, Portafolio, La República, El Espectador, El Tiempo, Infobae, and El País.
- 35 posts organic on social media
(Instagram, LinkedIn, and X).
