- Pet Food Institute
When science connects with purpose
Responsible nutrition education, mindful adoption, and confidence in US-produced pet food.
The challenge
Reinforce the Pet Food Institute's purpose as a trusted source for science-based dog and cat nutrition, especially during the emotional context of the holiday season when impulsive adoptions increase.
The challenge was to lead a clear conversation about responsible pet ownership, integrating the importance of adequate nutrition from the earliest stages of life and confidence in U.S.-produced pet foods, which meet high standards of quality, safety, and scientific research, ideally with veterinary guidance.
The strategy
The Pet Food Institute led a purpose-driven communication experience, using well-being as an emotional entry point and science as the core of the message.
Private yoga class with adoptable puppies, in partnership with the Como Perros y Gatos Foundation
15 influencers + 5 puppies, in an authentic and intimate setting
Educational narrative led by PFI, focused on:
- Complete and balanced nutrition, formulated with over 40 essential nutrients
- Scientific backing and high safety standards for pet food produced in the US.
- Key Message Guide developed by PFI, ensuring technical rigor, consistency, and alignment with scientific evidence in digital content.
Results
reproductions
organic
in activity increase
from PFI's Instagram
adopted dog, with
real and measurable social impact
Impact
The action consolidated the Pet Food Institute as a benchmark in education on responsible, science-based nutrition, strengthening confidence in pet foods produced in the United States, recognized for their high standards of quality, safety, and scientific development.
An initiative that connected wellness, conscious adoption, and safe nutrition, demonstrating that pet care begins with informed and sustainable long-term decisions.
